Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

Information Type	Examples	When We Collect It
Contact Information	Name, email address, phone number	Account registration, lead magnet downloads, contact forms
Account Credentials	Username, password (encrypted)	Account creation
Payment Information	Credit card details, billing address	Course purchases (processed securely by third-party payment processors)
Communications	Messages, feedback, testimonials	Support requests, surveys, reviews

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, clicks, navigation paths
• Log Data: Access times, error logs, referring URLs
• Cookie Data: Cookie identifiers, preferences (see Section 7 for more details)

1.3 Information from Third Parties

We may receive information about you from:

• Payment processors (transaction confirmations, payment status)
• Analytics providers (aggregated usage statistics)
• Advertising platforms (campaign performance data)
• Social media platforms (if you interact with our social media content)

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Provide and Improve Our Services

• Process your course purchases and deliver access to purchased content
• Create and manage your account
• Provide customer support and respond to inquiries
• Personalize your experience and course recommendations
• Improve our website, courses, and tools based on usage patterns
• Develop new features and educational resources

2.2 Communications

• Send transactional emails (purchase confirmations, password resets, account notifications)
• Deliver lead magnets and free resources you've requested
• Send educational email sequences and course updates
• Send marketing emails about new courses, tools, and resources (with your consent)
• Respond to your questions and support requests

2.3 Legal and Security Purposes

• Comply with legal obligations and regulatory requirements
• Protect against fraud, unauthorized access, and security threats
• Enforce our Terms of Service and other agreements
• Resolve disputes and investigate violations

2.4 Analytics and Marketing

• Analyze website traffic and user behavior
• Measure the effectiveness of our marketing campaigns
• Conduct market research and gather feedback
• Display targeted advertisements (where applicable)

3. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

• Kajabi: Course hosting platform (stores your account and course data)
• Payment Processors: Secure payment processing (Stripe, PayPal, or similar)
• Email Service Providers: Email delivery and automation
• Analytics Providers: Google Analytics, Facebook Pixel (website usage analysis)
• Cloud Storage: Secure data storage and backup
• Customer Support Tools: Help desk and live chat services

These service providers are contractually required to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, search warrants)
• Government or regulatory requests
• Investigations of potential violations of our Terms of Service
• Protection of our rights, property, or safety, or that of our users or the public

3.3 Business Transfers

If Spectrum Skillbuilders is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

3.4 With Your Consent

We may share your information for other purposes with your explicit consent, such as:

• Publishing testimonials or success stories (with your permission)
• Featuring you in case studies or marketing materials (with your approval)

4. Data Security

4.1 Security Measures

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases and secure cloud storage
• Access Controls: Limited employee access on a need-to-know basis
• Payment Security: PCI-DSS compliant payment processing (we do not store full credit card numbers)
• Regular Security Audits: Monitoring and testing for vulnerabilities

4.2 No Guarantee

While we take reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

4.3 Your Responsibility

You are responsible for:

• Maintaining the confidentiality of your account password
• Restricting access to your devices and accounts
• Notifying us immediately of any unauthorized access to your account

5. Your Privacy Rights and Choices

5.1 Access and Update

You have the right to:

• Access the personal information we hold about you
• Request a copy of your data in a portable format
• Update or correct inaccurate information through your account settings

5.2 Email Communications

You can control the emails you receive from us:

• Marketing Emails: Unsubscribe at any time by clicking the "unsubscribe" link in any marketing email
• Transactional Emails: Cannot be opted out (purchase confirmations, password resets, critical account notifications)
• Email Preferences: Manage your email preferences in your account settings

5.3 Deletion Requests

You can request deletion of your personal information by contacting us at [email protected]. Please note:

• We may retain certain information as required by law or for legitimate business purposes
• Deletion may result in loss of access to your account and purchased courses
• Some information may remain in backup systems for a limited time
• We will respond to deletion requests within 30 days

5.4 Do Not Track

Some browsers have "Do Not Track" features. Currently, we do not respond to Do Not Track signals, but we honor opt-out preferences for analytics and advertising cookies.

5.5 State-Specific Rights

If you are a resident of California, Virginia, Colorado, Connecticut, or other states with privacy laws, you may have additional rights:

• California (CCPA/CPRA): Right to know, delete, correct, and opt-out of sale/sharing of personal information
• Virginia (VCDPA): Right to access, delete, correct, and opt-out of targeted advertising
• Other States: Similar rights may apply under your state's privacy laws

To exercise these rights, contact us at [email protected] with "Privacy Rights Request" in the subject line.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide you with access to purchased courses and services
• Comply with legal and regulatory obligations (tax records, transaction history)
• Resolve disputes and enforce our agreements
• Improve our services through anonymized analytics

Retention Periods:

• Active Accounts: Retained for the life of your account
• Inactive Accounts: Retained for 3 years after last activity, then deleted
• Transaction Records: Retained for 7 years (tax/legal compliance)
• Marketing Data: Deleted upon unsubscribe request or after 2 years of inactivity
• Support Communications: Retained for 5 years for quality assurance

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us recognize you and improve your experience.

7.2 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential Cookies	Enable core website functionality (login, checkout, security)	Session or up to 1 year
Performance Cookies	Track website performance and user behavior (Google Analytics)	Up to 2 years
Functional Cookies	Remember your preferences and settings	Up to 1 year
Advertising Cookies	Deliver targeted ads and measure campaign effectiveness (Facebook Pixel)	Up to 1 year

7.3 Managing Cookies

You can control cookies through:

• Browser Settings: Most browsers allow you to block or delete cookies
• Opt-Out Tools: Google Analytics opt-out, Facebook ad preferences
• Cookie Consent Banner: Manage preferences through our cookie consent tool (if applicable)

Note: Blocking essential cookies may prevent you from using certain features of our website.

7.4 Other Tracking Technologies

We may also use:

• Pixels: Small images embedded in emails to track open rates
• Web Beacons: Track page views and user interactions
• Local Storage: Store data locally in your browser for improved performance

8. Third-Party Services and Links

Our website may contain links to third-party websites, services, or resources (social media platforms, payment processors, educational resources).

Important:

• We are not responsible for the privacy practices of third-party websites
• Third-party sites have their own privacy policies
• We encourage you to review the privacy policies of any third-party sites you visit
• Clicking on third-party links is at your own risk

9. Children's Privacy

Our services are intended for parents, caregivers, and adults (18 years or older). We do not knowingly collect personal information from children under 13.

If we discover that we have inadvertently collected information from a child under 13, we will delete that information immediately.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected].

10. International Users

Spectrum Skillbuilders is based in the United States. If you access our services from outside the U.S., please be aware that:

• Your information will be transferred to and processed in the United States
• U.S. data protection laws may differ from those in your country
• By using our services, you consent to the transfer of your information to the U.S.

10.1 European Economic Area (EEA) and UK Users

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

Legal Basis for Processing: We process your data based on:

• Contract Performance: To provide services you've purchased
• Consent: For marketing communications (can be withdrawn)
• Legitimate Interests: To improve our services, prevent fraud, and ensure security
• Legal Obligations: To comply with applicable laws

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our data practices
• New legal or regulatory requirements
• New features or services
• Feedback from users

When we make changes:

• We will update the "Last Updated" date at the top of this policy
• For material changes, we will notify you by email or through a prominent notice on our website
• Your continued use of our services after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Spectrum Skillbuilders
Email: [email protected]
Website: spectrumskillbuilders.com

For privacy-related inquiries, please include "Privacy Request" in your email subject line.

We will respond to your inquiry within 30 days.

Mailing Address:

Spectrum Skillbuilders
[Your Anytime Mailbox Address]
[City, State, ZIP]

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

13.1 Right to Know

You can request information about:

• Categories of personal information we collect
• Sources of personal information
• Business purposes for collecting or selling personal information
• Categories of third parties with whom we share personal information
• Specific pieces of personal information we've collected about you

13.2 Right to Delete

You can request deletion of your personal information, subject to certain exceptions (legal obligations, fraud prevention, internal uses).

13.3 Right to Opt-Out

We do not sell your personal information. If this changes, we will provide a clear "Do Not Sell My Personal Information" link.

13.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights (no denial of services, different pricing, or reduced quality).

13.5 How to Exercise Your Rights

To submit a request:

• Email: [email protected] (subject: "California Privacy Request")
• Include: Your name, email address, and specific request
• We will verify your identity before processing your request
• Response time: Within 45 days (may extend by 45 days if necessary)

13.6 Authorized Agent

You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.

14. Consent and Acknowledgment

By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our services.